Cookie policy

Last updated: 12 April 2026

This page explains what cookies and similar local-storage technologies trailcar.info uses, what each one is for, how long it persists, and how you can disable or remove them. This page should be read together with our privacy policy.

1. What is a cookie

A cookie is a small text file that a website stores in your browser when you visit it. Cookies allow the website to recognise your browser on subsequent visits, remember your preferences and measure how the site is used. Similar technologies (local storage, session storage, pixels) are treated as cookies for the purposes of this policy.

2. Categories we use

Strictly necessary

Required for the site to function. Cannot be switched off in our cookie banner. We use them to remember that you have accepted the banner, to keep the booking form working after page refresh, and to mitigate fraudulent or automated traffic.

Functional

Remember your in-session preferences such as the chosen vehicle category or last-used city. They make the site more comfortable but are not strictly required.

Analytics

Measure how visitors arrive at the site and how they navigate it. We use Google Analytics 4 in aggregated, IP-anonymised mode. Data is stored for a maximum of 14 months and is never used to build personal profiles. These cookies fire only after you accept analytics in the banner.

Advertising

Allow us to measure the effectiveness of our Google Ads campaigns and to show our own ads to people who previously visited the site. These cookies fire only after you accept advertising in the banner. Trailcar does not share data with third-party ad networks beyond Google.

3. Cookies actually set on this domain

NameProviderPurposeDurationCategory
trailcar.consent.v1trailcar.info (localStorage)Stores your cookie-banner choices.12 monthsNecessary
cf_clearanceCloudflareDistinguishes humans from bots and prevents abuse.30 daysNecessary
_gaGoogleDistinguishes unique visitors for aggregated traffic stats.13 monthsAnalytics
_ga_*GooglePersists session state for Google Analytics 4.13 monthsAnalytics
_gidGoogleDistinguishes visitors within a 24-hour window.24 hoursAnalytics
_gcl_auGoogleMeasures conversions originated from Google Ads.90 daysAdvertising

We do not use cookies from advertising or analytics networks other than Google.

4. How to manage cookies

The simplest way to manage cookies on this site is to click "Reject all" or "Customise" in the banner that appeared on your first visit. You can re-open the banner at any time by clearing this site's site data in your browser settings, after which the banner will be shown again.

You can also manage cookies at the browser level:

Disabling strictly-necessary cookies will break basic functionality of the site. Disabling analytics or advertising cookies will not change your booking experience in any way.

5. Google Consent Mode v2

This site implements Google Consent Mode v2. Until you actively grant consent, no analytics or advertising data is sent to Google. If you do not grant consent, Google may still receive cookieless pings (URL, timestamp, country) used purely to model aggregate site traffic — these pings do not contain personal identifiers.

6. Updates

If we add a new cookie or change the purpose of an existing one, this page will be updated and the banner will be re-shown so that you can review your choices.